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El cliente promedio se intimida ante estilos complejos (Imperial Stout, Hazy IPA) y opta por lo conocido.
Tienes fans leales, pero están dispersos y no tienes un canal directo para premiar su fidelidad.
Validar la frescura y la cadena de frío es vital en craft beer, pero difícil de demostrar en papel.
Nuestra propuesta
Idea 1
Un espacio digital donde el usuario escanea para desbloquear notas de cata, IBUs y el "Perfect Serve" de esa botella específica.
Idea 2
Idea 3
Genera data de paladares reales
Sabrás qué estilos prefiere cada distrito y quiénes son tus verdaderos embajadores, algo imposible con la venta en retail tradicional.
Aumenta la rotación de estilos
Al educar sobre maridajes y notas complejas, el cliente pierde el miedo a probar tus ediciones experimentales o de barrica.
Multiplica la recompra directa
Eliminas la fricción de buscar en la web; si la cerveza gustó, la reposición está a un escaneo de distancia.
Etiquetas inteligentes
Convierten el envase físico en una ficha técnica viva que explica por qué esa cerveza merece una medalla de oro.
Comunidad y storytelling
Crea un canal bidireccional donde los usuarios pueden dejar reseñas y sentirse parte de la familia cervecera.
Pasillo extendido
Permite vender merch (polos, vasos) o barriles para eventos directamente desde la experiencia de consumo de una lata.
Fidelización y recompensa
Programa de fidelización que premia al usuario por escanear y mantener su rutina saludable.